Thread Report · 41 products analyzed · Updated June 12, 2026
What is H&M made of?
It depends what you buy. H&M is a mixed bag — some categories are mostly natural, others are mostly plastic. Here's where to shop smart.
Prefer the plain-English version? Read our H&Mbuyer's guide →
According to Fibr's Thread Report (June 2026), 29.3% of H&M's 41 analysed products are majority-synthetic, with an average natural-fibre content of 55.3%.
H&M's t-shirts are 92.9% natural fibre, but their dresss are just 21.1%. That's a 72-point gap — where you shop within H&M matters as much as whether you shop there at all.
The full picture on H&M.
H&M sits in the middle of the pack with an average of 55.3% natural fibre across 41 products — a mix of natural and synthetic. About 29.3% of products are polyester-heavy, a notable but not dominant share. On the bright side, 41.5% of H&M products are made almost entirely from natural fibres (95%+). The most common fibre across H&M products is Cotton, appearing in 46.3% of items.
How Products Break Down
- 31.7%
Synthetic
<30% natural fibre · 13 products
- 26.8%
Blend
30–85% natural fibre · 11 products
- 41.5%
Natural
85–100% natural fibre · 17 products
Most Common Fibres (% of products containing)
Where to buy (and avoid).
Not all categories at H&Mare equal. Here's where the natural fibres are.
Safe Zones · 70%+ natural
Mixed Bag · 40–70% natural
Caution · under 40% natural
What we found.
Across 41 products analyzed, H&M averages 55.3% natural fibre content.
29.3% of H&M products are majority polyester — that's 12 items made mostly from plastic.
H&M t-shirts are their strongest category at 92.9% natural fibre (14 products).
Their weakest category: dresss at just 21.1% natural (7 products).
Only 41.5% of products (17 items) are 95%+ natural fibre.
| Category | Products | Avg Natural % |
|---|---|---|
| T-Shirt | 14 | 92.9% |
| Shorts | 7 | 62% |
| Dress | 7 | 21.1% |
Sample Products
A selection of H&M products from our database — from most natural to most synthetic. Click to view on the retailer's site.
The verdict.
H&M isn't great, but it's not the worst either. You can find natural fibre products here if you know where to look. Stick to the categories we flagged as safe zones, and check individual items with Fibr before buying.
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Frequently asked questions.
What is H&M clothing made of?
Based on our analysis of 41 H&M products, the average garment is 55.3% natural fibre. The most common single fibre is Cotton (in 46.3% of products). The remaining material is typically synthetic — polyester, polyamide, or acrylic.
Is H&M cotton?
Sometimes — cotton appears in 46.3% of the 41 H&M products we analyzed, but it's usually blended with synthetics. Only 41.5% of items are nearly all-natural (95%+ natural fibre), so check the composition before assuming a piece is pure cotton.
Is H&M 100% cotton?
Some pieces are. Of the 41 H&M products we analyzed, 17 are 100% cotton (or near-pure, 95%+) — that's 41.5% of the catalog. The rest are blends.
How much polyester does H&M use?
29.3% of H&M products are polyester-heavy, meaning polyester makes up 50% or more of the garment. This is below average for fast fashion retailers.
Is H&M mostly synthetic?
29.3% of H&M products are polyester-heavy (50%+ polyester). Average natural fibre content is 55.3%, so the rest of the catalog is mixed.
Does H&M use natural fabrics?
41.5% of H&M products are nearly all-natural (95%+ natural fibre). A decent portion of their range avoids synthetic fibres entirely.
Is H&M sustainable in terms of fabric?
Fabric composition is one factor in sustainability. With an average of 55.3% natural fibre, H&M is about average on this measure. Natural fibres generally biodegrade and shed fewer microplastics than synthetics.
Use this data.
The Thread Report is openly licensed. Cite it, download it, query it directly — just link back to the source page.
- Last updated
- Raw dataset (JSON)
- info.tryfibr.app/hm.json ↓
- Computed stats (JSON)
- /api/thread-report/hm
Suggested citation
Fibr Thread Report — H&M, 2026-06-12. tryfibr.app/thread-report/hm
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