Thread Report

H&M Jeans Fabric Composition.

We analyzed 72 jeans products from H&M. At 95.7% average natural fibre, jeanss are one of H&M's better categories — 42.3 percentage points above their overall average of 53.4%. Cotton is the most common fibre in H&M jeanss, found in 100% of products.

72Jeans Products
95.7%Avg Natural Fibre
53.4%H&M Overall

Top Fibres in H&M Jeans

Cotton
100%
Spandex
26.4%
Lyocell
9.7%
Rayon
8.3%
Polyester
8.3%

How H&M Compares — Jeans

Average Natural Fibre % by Brand

Everlane
100%
Totême
100%
Glassons
99.9%
Country Road
99.5%
& Other Stories
99.3%
Barbour
98.4%
Pull&Bear
98.4%
COS
98.1%
Bershka
97.8%
Topshop
97.8%
Zara
97.8%
Cotton On
97.7%
Mango
97.6%
Witchery
97.5%
Aritzia
97.4%
Ganni
96.9%
Whistles
95.8%
H&M
95.7%
Weekday
95.1%
Acne Studios
95%
J.Crew
94.5%
Arket
94%
Urban Outfitters
93.9%
Anthropologie
93.7%
Princess Polly
93.2%
Stradivarius
92.9%
Sandro
91.4%
AllSaints
91.3%
Massimo Dutti
90.8%
New Look
90.8%
Meshki
89.9%
Quince
89.8%
River Island
89.8%
ASOS
89.4%
Maje
89.3%
Madewell
88.2%
Levi's
86.1%
Monki
84.2%
Reformation
74.7%
Boohoo
44.7%

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Frequently Asked Questions

What are H&M jeanss made of?

Across 72 jeans products from H&M, the average natural fibre content is 95.7%. This is above H&M's overall average of 53.4%.

Are H&M jeanss good quality fabric?

At 95.7% average natural fibre, H&M jeanss are among the better options. Higher natural fibre content generally means better breathability, durability, and less microplastic shedding.

Should I buy jeanss from H&M?

If fabric composition matters to you, H&M jeanss average 95.7% natural fibre. Use the Fibr browser extension to check individual items while shopping — fabric quality varies widely even within one category.

Related reports.

H&M Full Report936 total productsAll Brands: Jeans7850 products across all brandsH&M T-Shirt84.7% naturalH&M Shorts76.2% naturalH&M Dress43.7% naturalH&M Pants34.1% natural

Explore the Thread Report

Part of an openly-licensed dataset.

This page is one view of Fibr's Thread Report — fabric composition data for major fashion retailers, free to read and cite. Explore the rest:

About the Thread ReportWhat the dataset is, how it's built, and how to cite it.All brand reportsFabric breakdowns for every retailer we track.Brand rankingsWho uses the most natural fibre — and the most polyester.Brand comparisonsHead-to-head fabric data for every viable brand pair.Research findingsOriginal findings built on the dataset.State of FabricThe annual report on fashion's fibre mix.MethodologyHow we classify fibres and compute every number.Fabric guides & researchHow to read labels, decode fibres, shop smarter.

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