Thread Report

Acne Studios vs H&M: Fabric Quality.

We compared 247 Acne Studios products against 41 H&M products. Acne Studios comes out significantly ahead at 83.9% average natural fibre vs H&M's 55.3%. The biggest gap is in dresss, where Acne Studios averages 65.8% natural fibre vs H&M's 21.1%.

83.9%Acne Studios
55.3%H&M
288Total Products

Head-to-Head

Average Natural Fibre %

Acne Studios
83.9%
H&M
55.3%

Polyester-Heavy Products %

Acne Studios
4.5%
H&M
29.3%

Nearly All-Natural Products %

Acne Studios
60.7%
H&M
41.5%

By Category

CategoryAcne Studios (count)H&M (count)Diff
Dress65.8% (22)21.1% (7)+44.7
Shorts89.4% (12)62% (7)+27.4
T-Shirt98.9% (19)92.9% (14)+6

Monthly Thread Reports

Get reports like this in your inbox.

We analyze thousands of products every month. Be the first to see new Thread Reports — fabric data nobody else publishes.

No spam. Unsubscribe in one click.

Frequently Asked Questions

Is Acne Studios or H&M better quality?

In terms of fabric composition, Acne Studios averages 83.9% natural fibre compared to H&M's 55.3%. Higher natural fibre content generally means better quality, breathability, and fewer microplastics.

Acne Studios vs H&M: which uses more polyester?

H&M uses more polyester — 29.3% of their products are polyester-heavy, vs 4.5% at Acne Studios.

Should I shop at Acne Studios or H&M?

If fabric quality matters to you, Acne Studios has the edge with 83.9% average natural fibre. But quality varies by product — use the Fibr extension to check individual items while you shop at either retailer.

Related reports.

Stop buying plastic by accident.

Fibr shows you what every garment is actually made of before you buy it. Green means natural fibre. Red means plastic.

Add to Chrome — It's free

Free forever. No account, no data collected, nothing to lose.