Is H&M sustainable? We checked 790 products.

On fabric composition — the one factor we can measure — H&M averages 53.8% natural fibre across 790 products, ranking #33 of 55 brands we track. That's roughly mid-pack. Fabric data can't speak to labor practices, emissions, or water use, so treat this as one input, not a verdict.

We measure fabric, not business models — so we can't classify H&M as fast fashion or not. What the data shows: 27% of their products are polyester-heavy and 33.4% are nearly all-natural (95%+ natural fibre). Heavy synthetic reliance often correlates with fast-fashion production, but it isn't proof either way.

Fabric composition is a reasonable quality proxy: natural fibres generally breathe better, last longer, and shed fewer microplastics. H&M averages 53.8% natural fibre, which is about average. Individual items vary widely, so check the composition label on each piece.

That depends on what you're buying. 33.4% of H&M's catalog is nearly all-natural, so good pieces exist even beyond their solid average. Use the Fibr extension to check fabric composition on individual items while you shop — it varies more within a brand than between brands.

47% of H&M products are majority synthetic (less than 50% natural fibre by weighted content). The catalog as a whole averages 53.8% natural fibre, so it leans mixed.