Thread Report

H&M Jacket Fabric Composition.

We analyzed 5 jacket products from H&M. At 43.7% average natural fibre, jackets fall below H&M's overall average of 53.4% by 9.7 points — one of their weaker categories. Polyester is the most common fibre in H&M jackets, found in 60% of products.

5Jacket Products
43.7%Avg Natural Fibre
53.4%H&M Overall

Top Fibres in H&M Jacket

Polyester
60%
Rayon
40%
Cotton
40%
Spandex
20%
Linen
20%

How H&M Compares — Jacket

Average Natural Fibre % by Brand

Madewell
92.7%
Levi's
91.9%
Carhartt
81.3%
Massimo Dutti
79.4%
J.Crew
78.1%
Whistles
77%
Acne Studios
74.7%
& Other Stories
70.1%
Country Road
68.8%
Totême
66.8%
COS
66.6%
Ganni
59.5%
Mango
57.1%
Aritzia
56.9%
Sandro
55.9%
Zara
54.1%
Urban Outfitters
52%
Arket
48.9%
Bershka
48.3%
Maje
48.2%
Barbour
46.4%
Anthropologie
45%
H&M
43.7%
Reformation
43.2%
Weekday
43.1%
ASOS
41.5%
Quince
41.4%
Alo Yoga
39.2%
Meshki
38.5%
Pull&Bear
37.1%
River Island
33.3%
AllSaints
31.2%
Boohoo
27.3%
Princess Polly
26.9%
Topshop
23.2%
House of CB
23.1%
Cotton On
22.2%
Glassons
20.8%
New Look
19.3%
PrettyLittleThing
15%
Patagonia
14%
Gymshark
13.5%
Stradivarius
13.4%
SKIMS
11.2%
Vuori
0%

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Frequently Asked Questions

What are H&M jackets made of?

Across 5 jacket products from H&M, the average natural fibre content is 43.7%. This is below H&M's overall average of 53.4%.

Are H&M jackets good quality fabric?

At 43.7% average natural fibre, H&M jackets are on the synthetic side. Higher natural fibre content generally means better breathability, durability, and less microplastic shedding.

Should I buy jackets from H&M?

If fabric composition matters to you, H&M jackets average 43.7% natural fibre. Use the Fibr browser extension to check individual items while shopping — fabric quality varies widely even within one category.

Related reports.

H&M Full Report936 total productsAll Brands: Jacket4461 products across all brandsH&M Jeans95.7% naturalH&M T-Shirt84.7% naturalH&M Shorts76.2% naturalH&M Dress43.7% natural

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Part of an openly-licensed dataset.

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About the Thread ReportWhat the dataset is, how it's built, and how to cite it.All brand reportsFabric breakdowns for every retailer we track.Brand rankingsWho uses the most natural fibre — and the most polyester.Brand comparisonsHead-to-head fabric data for every viable brand pair.Research findingsOriginal findings built on the dataset.State of FabricThe annual report on fashion's fibre mix.MethodologyHow we classify fibres and compute every number.Fabric guides & researchHow to read labels, decode fibres, shop smarter.

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