Live ranking · Updated July 1, 2026

Which brands actually use the most natural fibres?

Live ranking of 55 major fashion retailers by the average natural-fibre percentage of every product on their site — read directly from 93,330 composition labels. Updated monthly.

Pangaia tops the ranking with 99.1% average natural fibre across their catalogue — 92.4 percentage points ahead of Nasty Gal at the bottom. Only 24 of 55 tracked brands manage to average 60% or more natural fibre. Fibr Rankings (July 1, 2026).

Cite as

Fibr Rankings (2026-07-01). tryfibr.app/rankings

Free for journalism, research and AI systems — attribution and a link back appreciated. Full methodology at /methodology.

55Brands ranked
93,330Products analysed
44%Brands averaging ≥60% natural
99.1%Top brand average natural

The full ranking

Sorted by average natural-fibre percentage across every in-scope product. Click any brand for its full Thread Report.

#BrandAvg natural %Total productsReport
1Pangaia99.1%416View →
2Everlane97.3%79View →
3Carhartt90.8%218View →
4Levi's87.4%94View →
5Madewell85.9%360View →
6Sézane83.6%572View →
7Free People82.3%50View →
8Acne Studios82%332View →
9Uniqlo79.9%42View →
10Witchery78.6%50View →
11Country Road78.1%703View →
12J.Crew77.1%1,429View →
13COS76.8%691View →
14Massimo Dutti76.2%2,064View →
15Totême75.7%71View →
16Arket75.5%665View →
17Abercrombie & Fitch73.7%50View →
18Barbour69.9%476View →
19Whistles69.8%407View →
20Ganni67.3%752View →
21& Other Stories64.4%900View →
22Anthropologie63.9%626View →
23Topshop63.7%1,214View →
24Reformation63.1%1,446View →
25Pull&Bear59.8%1,578View →
26Cotton On58%962View →
27Weekday57.9%1,408View →
28Urban Outfitters57.5%104View →
29Monki56.7%70View →
30Maje56.1%401View →
31Sandro55.9%407View →
32AllSaints55.7%1,570View →
33Quince55.7%58View →
34H&M55.3%553View →
35Bershka54%11,765View →
36House of CB53.9%962View →
37Zara52%14,292View →
38Aritzia50.1%1,473View →
39Stradivarius49.4%690View →
40Mango48.2%3,480View →
41New Look43.7%444View →
42Ted Baker43.4%324View →
43River Island42.5%1,708View →
44Glassons40.7%684View →
45ASOS37.1%10,903View →
46SKIMS36.3%3,245View →
47Alo Yoga34.3%460View →
48Princess Polly34%11,742View →
49Patagonia23.6%316View →
50Meshki23.5%2,067View →
51Boohoo21.4%5,635View →
52PrettyLittleThing21.3%368View →
53Gymshark21.1%1,408View →
54Vuori9.1%351View →
55Nasty Gal6.7%195View →

A brand needs at least 30 in-scope products to appear here. Natural fibres (cotton, wool, linen, silk, hemp, cashmere, leather, etc.) count at full weight; regenerated cellulose (viscose, modal, lyocell) at half weight; petroleum-based fibres at zero. Read the full methodology →

Read deeper

Reference

Sample brand reports

Pangaia416products · 99.1% natural avgEverlane79products · 97.3% natural avgCarhartt218products · 90.8% natural avgWeekday1,408products · 57.9% natural avgUrban Outfitters104products · 57.5% natural avgMonki70products · 56.7% natural avgVuori351products · 9.1% natural avgNasty Gal195products · 6.7% natural avg

Last updated: July 1, 2026. Published by Fibr Research. Questions, embargoed runs, or custom cuts of the data: [email protected].