Thread Report

Brands With the Most Linen

Based on our analysis of 100,836 products across 55 major fashion retailers. Data updated July 2026.

Massimo Dutti
28.3%
Madewell
24.2%
Reformation
14.6%
COS
14.4%
Free People
14%
Country Road
13.9%
Sézane
12.9%
Whistles
11.7%
Anthropologie
10.6%
Abercrombie & Fitch
10%
Aritzia
9.7%
Ted Baker
9.5%
Maje
9%
Zara
8.2%
Barbour
8.1%
Arket
7.9%
& Other Stories
7.8%
New Look
7.6%
Sandro
7.3%
H&M
6.7%
Mango
6.7%
J.Crew
6.2%
Cotton On
5.8%
Glassons
5.6%
River Island
5.1%
Bershka
4.9%
Pull&Bear
4.8%
ASOS
4.2%
Topshop
3.5%
Meshki
3.4%
Stradivarius
3.3%
AllSaints
3.2%
Princess Polly
2.8%
Boohoo
2.4%
Alo Yoga
2.3%
Weekday
1.2%
Urban Outfitters
1%
Ganni
0.9%
RankBrand% of products with linen
#1Massimo Dutti28.3%
#2Madewell24.2%
#3Reformation14.6%
#4COS14.4%
#5Free People14%
#6Country Road13.9%
#7Sézane12.9%
#8Whistles11.7%
#9Anthropologie10.6%
#10Abercrombie & Fitch10%
#11Aritzia9.7%
#12Ted Baker9.5%
#13Maje9%
#14Zara8.2%
#15Barbour8.1%
#16Arket7.9%
#17& Other Stories7.8%
#18New Look7.6%
#19Sandro7.3%
#20H&M6.7%
#21Mango6.7%
#22J.Crew6.2%
#23Cotton On5.8%
#24Glassons5.6%
#25River Island5.1%
#26Bershka4.9%
#27Pull&Bear4.8%
#28ASOS4.2%
#29Topshop3.5%
#30Meshki3.4%
#31Stradivarius3.3%
#32AllSaints3.2%
#33Princess Polly2.8%
#34Boohoo2.4%
#35Alo Yoga2.3%
#36Weekday1.2%
#37Urban Outfitters1%
#38Ganni0.9%

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Frequently Asked Questions

Which brands use the most linen?

Massimo Dutti uses linen the most — it appears in 28.3% of their products. Madewell (24.2%) and Reformation (14.6%) round out the top three of 38 brands ranked.

What are the best linen brands?

If you're shopping for linen, Massimo Dutti, Madewell, Reformation carry it most consistently. For garments that are entirely linen, see our 100% linen report — blends are far more common than pure pieces.

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