Thread Report

Linen in Fashion: Who Uses It Most?

Linen is found in 5,379 products across all retailers we track — 5.6% of everything in our database. Massimo Dutti uses linen the most (in 29.1% of products), while Ganni uses it the least among major retailers (0.9%).

5,379Products Containing
5.6%% of All Products
38Brands Tracked

Linen Prevalence by Brand (% of products)

Massimo Dutti
29.1%
Madewell
23.3%
Reformation
15.1%
COS
15%
Country Road
14.1%
Free People
14%
Sézane
13.4%
Whistles
12%
Anthropologie
10.8%
Abercrombie & Fitch
10%
Ted Baker
9.5%
Aritzia
9.4%
Maje
9.1%
New Look
8.6%
Barbour
8.2%
& Other Stories
8%
Arket
7.9%
Zara
7.9%
Sandro
7.4%
Mango
6.7%
H&M
6.6%
Glassons
6.2%
J.Crew
6.2%
Cotton On
5.9%
Topshop
5.5%
River Island
5.3%
Pull&Bear
5%
Bershka
4.9%
ASOS
4.1%
Meshki
3.5%
AllSaints
3.1%
Stradivarius
3.1%
Princess Polly
2.8%
Boohoo
2.5%
Alo Yoga
2.4%
Urban Outfitters
1.2%
Weekday
1.2%
Ganni
0.9%
Linen usage by brand
Brand% ProductsAvg CompositionProducts
Massimo Dutti29.1%72.3%612
Madewell23.3%88.8%91
Reformation15.1%98.9%221
COS15%73.3%110
Country Road14.1%80.4%101
Free People14%31.4%7
Sézane13.4%56.6%78
Whistles12%85.8%49
Anthropologie10.8%51.4%71
Abercrombie & Fitch10%74.6%5
Ted Baker9.5%75%31
Aritzia9.4%76.1%141
Maje9.1%52.8%37
New Look8.6%31.6%38
Barbour8.2%60.9%40
& Other Stories8%64%74
Arket7.9%69.1%54
Zara7.9%40.9%1146
Sandro7.4%37.5%30
Mango6.7%43.8%233
H&M6.6%39.1%39
Glassons6.2%62.6%44
J.Crew6.2%71%89
Cotton On5.9%54.5%67
Topshop5.5%37.2%70
River Island5.3%30.9%92
Pull&Bear5%36.3%83
Bershka4.9%40.5%589
ASOS4.1%30.9%455
Meshki3.5%40.9%72
AllSaints3.1%45.4%52
Stradivarius3.1%13.9%22
Princess Polly2.8%35.7%336
Boohoo2.5%64.6%142
Alo Yoga2.4%76%11
Urban Outfitters1.2%67.1%7
Weekday1.2%24.6%18
Ganni0.9%63.9%7

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Frequently Asked Questions

Which brands use the most linen?

Massimo Dutti uses linen the most — it appears in 29.1% of their products.

How common is linen in fashion?

Linen is found in 5.6% of all products across the retailers we track. It's relatively uncommon compared to fibres like polyester or cotton.

Related reports.

All ReportsBrowse all brands and categoriesLinen at Massimo DuttiIn 29.1% of productsLinen at MadewellIn 23.3% of productsLinen at ReformationIn 15.1% of productsLinen at COSIn 15% of productsPolyesterIn 39.2% of all productsCottonIn 40.3% of all productsElastaneIn 32.5% of all productsViscoseIn 15.9% of all products

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