Thread Report
Brands With the Most Wool
Based on our analysis of 100,836 products across 55 major fashion retailers. Data updated July 2026.
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Frequently Asked Questions
Which brands use the most wool?
Country Road uses wool the most — it appears in 21.4% of their products. COS (20.3%) and Totême (15.5%) round out the top three of 38 brands ranked.
What are the best wool brands?
If you're shopping for wool, Country Road, COS, Totême carry it most consistently. For garments that are entirely wool, see our 100% wool report — blends are far more common than pure pieces.
Which brands use wool instead of polyester?
Country Road and COS and Totême combine high wool usage with low polyester reliance — each has under 20% polyester-heavy products. That's the closest to "wool instead of polyester" in our data.
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