Thread Report

Is H&M Cotton? We checked 936 products.

Sometimes — 47.2% of H&M products contain cotton, but most are blended with other fibres.

936Products Analyzed
47.2%Containing Cotton
86.2%Avg Cotton when present
299100% Cotton

H&M products with the most cotton

Sorted by cotton content — purest first. Click any to view on H&M's site.

2-Pack Pajama Shorts100% Natural
2-Pack Pajama Shorts
Cotton 100%
Long Cotton Shirt100% Natural
Long Cotton Shirt
Cotton 100%
Long Cotton Shirt100% Natural
Long Cotton Shirt
Cotton 100%
Long Cotton Shirt100% Natural
Long Cotton Shirt
Cotton 100%
Printed Pajamas100% Natural
Printed Pajamas
Cotton 100%
Oversized T-shirt100% Natural
Oversized T-shirt
Cotton 100%
Oversized T-shirt100% Natural
Oversized T-shirt
Cotton 100%
Oversized T-shirt100% Natural
Oversized T-shirt
Cotton 100%
Oversized T-shirt100% Natural
Oversized T-shirt
Cotton 100%
Oversized T-shirt100% Natural
Oversized T-shirt
Cotton 100%
Printed T-shirt100% Natural
Printed T-shirt
Cotton 100%
Double-Waistband Poplin Drawstring Pants100% Natural
Double-Waistband Poplin Drawstring Pants
Cotton 100%

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Frequently Asked Questions

Is H&M cotton?

Sometimes — 47.2% of H&M products contain cotton, but most are blended with other fibres.

Does H&M use cotton?

Yes — cotton appears in 47.2% of the 936 H&M products we analyzed.

What percentage of H&M clothing is cotton?

47.2% of H&M products contain cotton. In those garments it averages 86.2% of the fabric composition.

How many H&M products are 100% cotton?

299 H&M products in our database are 100% cotton (or near-pure, 95%+). That's 31.9% of their catalog.

How does H&M's cotton use compare to other brands?

Across all 55 retailers we track, cotton appears in 40.2% of products on average. H&M sits above that average at 47.2%.

When H&M uses cotton, how much is in each garment?

Among the 442 H&M products that contain cotton, the fibre makes up 86.2% of the garment on average.

Related reports.

Is H&M Polyester?In 36.8% of productsIs H&M Polyamide (Nylon)?In 17.3% of productsIs H&M Linen?In 6% of productsIs H&M Lyocell?In 3.3% of productsIs Abercrombie & Fitch Cotton?In 70% of productsIs Acne Studios Cotton?In 60.1% of productsIs AllSaints Cotton?In 47.3% of productsIs Alo Yoga Cotton?In 19.1% of products100% Cotton from H&M299 pure-cotton itemsH&M Full ReportIs H&M Sustainable?Cotton Across All Brands

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About the Thread ReportWhat the dataset is, how it's built, and how to cite it.All brand reportsFabric breakdowns for every retailer we track.Brand rankingsWho uses the most natural fibre — and the most polyester.Brand comparisonsHead-to-head fabric data for every viable brand pair.Research findingsOriginal findings built on the dataset.State of FabricThe annual report on fashion's fibre mix.MethodologyHow we classify fibres and compute every number.Fabric guides & researchHow to read labels, decode fibres, shop smarter.

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