Thread Report

Cotton in Fashion: Who Uses It Most?

Cotton is found in 38,587 products across all retailers we track — 40.3% of everything in our database. It's a significant but not dominant presence across the industry. Levi's uses cotton the most (in 100% of products), while Totême uses it the least among major retailers (7%).

38,587Products Containing
40.3%% of All Products
55Brands Tracked

Cotton Prevalence by Brand (% of products)

Levi's
100%
Pangaia
97.6%
Everlane
97.5%
Carhartt
91.5%
Witchery
78%
Free People
74%
Uniqlo
71.4%
Madewell
70.3%
Abercrombie & Fitch
70%
Sézane
68.1%
Barbour
67.9%
Acne Studios
63.1%
J.Crew
63%
Topshop
60.9%
Cotton On
58.4%
Arket
57.9%
Pull&Bear
57.4%
Monki
57%
Ganni
56.9%
Weekday
56.4%
Anthropologie
52.2%
Urban Outfitters
51.6%
H&M
50%
Bershka
48.2%
AllSaints
47.5%
Whistles
46.5%
Stradivarius
46.2%
COS
46.1%
Country Road
46.1%
Zara
43.2%
Maje
41.9%
& Other Stories
41.1%
River Island
38.5%
New Look
36.5%
Aritzia
36.1%
House of CB
35.3%
ASOS
35.1%
Massimo Dutti
35%
SKIMS
34.5%
Princess Polly
33.8%
Reformation
33.3%
Quince
32.8%
Mango
32.5%
Glassons
30.7%
Sandro
29.7%
PrettyLittleThing
27.5%
Gymshark
26.5%
Boohoo
23.2%
Patagonia
21.2%
Alo Yoga
19.3%
Meshki
16.4%
Ted Baker
16%
Vuori
12.2%
Nasty Gal
8.7%
Totême
7%
Cotton usage by brand
Brand% ProductsAvg CompositionProducts
Levi's100%85.8%133
Pangaia97.6%99.4%406
Everlane97.5%97.3%77
Carhartt91.5%100%236
Witchery78%97.5%39
Free People74%90.9%37
Uniqlo71.4%86.5%30
Madewell70.3%87.3%275
Abercrombie & Fitch70%85.2%35
Sézane68.1%89.5%397
Barbour67.9%90.1%332
Acne Studios63.1%93.2%224
J.Crew63%86.2%900
Topshop60.9%90.6%769
Cotton On58.4%85.4%660
Arket57.9%87.8%397
Pull&Bear57.4%89.7%960
Monki57%93.6%45
Ganni56.9%94.7%436
Weekday56.4%90.8%835
Anthropologie52.2%86.6%343
Urban Outfitters51.6%89.1%314
H&M50%86%296
Bershka48.2%87.4%5746
AllSaints47.5%90.3%799
Whistles46.5%89.3%190
Stradivarius46.2%87.9%329
COS46.1%82.8%338
Country Road46.1%84.7%330
Zara43.2%82.6%6270
Maje41.9%83.6%171
& Other Stories41.1%86.7%379
River Island38.5%87.8%675
New Look36.5%83.9%162
Aritzia36.1%88.6%543
House of CB35.3%91.6%340
ASOS35.1%87.2%3866
Massimo Dutti35%76.5%738
SKIMS34.5%81.8%1122
Princess Polly33.8%86.6%3987
Reformation33.3%75.3%489
Quince32.8%90.5%20
Mango32.5%81%1132
Glassons30.7%91.9%218
Sandro29.7%83.4%121
PrettyLittleThing27.5%74.6%106
Gymshark26.5%83.1%394
Boohoo23.2%77.8%1333
Patagonia21.2%83.7%67
Alo Yoga19.3%72.4%89
Meshki16.4%76.9%338
Ted Baker16%82.9%52
Vuori12.2%64.1%45
Nasty Gal8.7%68.4%17
Totême7%60.4%5

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Frequently Asked Questions

Which brands use the most cotton?

Levi's uses cotton the most — it appears in 100% of their products.

How common is cotton in fashion?

Cotton is found in 40.3% of all products across the retailers we track. It's one of the most widely used fibres in the industry.

Related reports.

All ReportsBrowse all brands and categoriesCotton at Levi'sIn 100% of productsCotton at PangaiaIn 97.6% of productsCotton at EverlaneIn 97.5% of productsCotton at CarharttIn 91.5% of productsPolyesterIn 39.2% of all productsElastaneIn 32.5% of all productsViscoseIn 15.9% of all productsPolyamide (Nylon)In 10.8% of all products

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