Thread Report

Wool in Fashion: Who Uses It Most?

Wool is found in 2,583 products across all retailers we track — 2.7% of everything in our database. Country Road uses wool the most (in 21.5% of products), while Princess Polly uses it the least among major retailers (0.1%).

2,583Products Containing
2.7%% of All Products
38Brands Tracked

Wool Prevalence by Brand (% of products)

Country Road
21.5%
COS
20.5%
Totême
15.5%
Sandro
14.7%
& Other Stories
14.2%
Sézane
12.2%
Acne Studios
11.8%
Ganni
11.4%
Maje
11%
Arket
10.9%
Massimo Dutti
10.2%
Abercrombie & Fitch
10%
J.Crew
9.5%
Ted Baker
8.9%
House of CB
7.3%
Mango
6.1%
Weekday
5.9%
Aritzia
4.2%
Whistles
4.2%
Alo Yoga
4.1%
Glassons
4.1%
Meshki
2.9%
AllSaints
2.8%
Patagonia
2.2%
Pull&Bear
1.9%
Zara
1.9%
Bershka
1.7%
Cotton On
1.4%
ASOS
1.2%
Barbour
1.2%
Pangaia
1.2%
Anthropologie
1.1%
SKIMS
0.8%
River Island
0.5%
Topshop
0.5%
Reformation
0.3%
Boohoo
0.1%
Princess Polly
0.1%
Wool usage by brand
Brand% ProductsAvg CompositionProducts
Country Road21.5%60.5%154
COS20.5%70.3%150
Totême15.5%68.8%11
Sandro14.7%70.4%60
& Other Stories14.2%60.8%131
Sézane12.2%56.8%71
Acne Studios11.8%75.1%42
Ganni11.4%67.5%87
Maje11%67.7%45
Arket10.9%58.9%75
Massimo Dutti10.2%70.8%215
Abercrombie & Fitch10%20.2%5
J.Crew9.5%72.4%136
Ted Baker8.9%65.3%29
House of CB7.3%53.3%70
Mango6.1%35.9%212
Weekday5.9%23%87
Aritzia4.2%75.6%63
Whistles4.2%81.6%17
Alo Yoga4.1%83.9%19
Glassons4.1%11.8%29
Meshki2.9%21.7%60
AllSaints2.8%83.9%47
Patagonia2.2%57.1%7
Pull&Bear1.9%5.8%32
Zara1.9%33.2%278
Bershka1.7%27.8%203
Cotton On1.4%9.6%16
ASOS1.2%39.9%133
Barbour1.2%47.5%6
Pangaia1.2%45.5%5
Anthropologie1.1%16.4%7
SKIMS0.8%38.4%26
River Island0.5%5%9
Topshop0.5%9.7%6
Reformation0.3%14%5
Boohoo0.1%65%5
Princess Polly0.1%27.3%14

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Frequently Asked Questions

Which brands use the most wool?

Country Road uses wool the most — it appears in 21.5% of their products.

How common is wool in fashion?

Wool is found in 2.7% of all products across the retailers we track. It's relatively uncommon compared to fibres like polyester or cotton.

Related reports.

All ReportsBrowse all brands and categoriesWool at Country RoadIn 21.5% of productsWool at COSIn 20.5% of productsWool at TotêmeIn 15.5% of productsWool at SandroIn 14.7% of productsPolyesterIn 39.2% of all productsCottonIn 40.3% of all productsElastaneIn 32.5% of all productsViscoseIn 15.9% of all products

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