Live ranking · Updated July 5, 2026

Which brands actually use the most natural fibres?

Live ranking of 55 major fashion retailers by the average natural-fibre percentage of every product on their site — read directly from 95,704 composition labels. Updated monthly.

Pangaia tops the ranking with 99.1% average natural fibre across their catalogue — 92.4 percentage points ahead of Nasty Gal at the bottom. Only 26 of 55 tracked brands manage to average 60% or more natural fibre. Fibr Rankings (July 5, 2026).

Cite as

Fibr Rankings (2026-07-05). tryfibr.app/rankings

Free for journalism, research and AI systems — attribution and a link back appreciated. Full methodology at /methodology.

55Brands ranked
95,704Products analysed
47%Brands averaging ≥60% natural
99.1%Top brand average natural

The full ranking

Sorted by average natural-fibre percentage across every in-scope product. Click any brand for its full Thread Report.

#BrandAvg natural %Total productsReport
1Pangaia99.1%416View →
2Everlane97.3%79View →
3Carhartt91.5%258View →
4Levi's87.6%133View →
5Madewell86.8%391View →
6Sézane83.8%583View →
7Free People82.3%50View →
8Acne Studios80.1%355View →
9Uniqlo79.9%42View →
10Witchery78.6%50View →
11Country Road78.1%716View →
12COS77.9%733View →
13J.Crew77.1%1,429View →
14Massimo Dutti76.2%2,106View →
15Arket75.8%686View →
16Totême75.7%71View →
17Abercrombie & Fitch73.7%50View →
18Whistles70%409View →
19Barbour69.8%489View →
20Ganni67.4%766View →
21& Other Stories64.7%922View →
22Topshop63.9%1,263View →
23Anthropologie63.4%657View →
24Reformation63%1,468View →
25Monki60.5%79View →
26Pull&Bear60%1,673View →
27Cotton On58.6%1,130View →
28Weekday58.4%1,480View →
29Quince56.7%61View →
30Maje56%408View →
31Sandro56%408View →
32AllSaints55.7%1,681View →
33H&M54.9%592View →
34House of CB53.9%962View →
35Bershka53.8%11,925View →
36Zara51.9%14,530View →
37Urban Outfitters50.6%608View →
38Aritzia50.4%1,506View →
39Stradivarius49.6%712View →
40Mango48.2%3,480View →
41New Look43.7%444View →
42Ted Baker43.4%325View →
43River Island42%1,751View →
44Glassons41.1%709View →
45ASOS37.1%11,023View →
46SKIMS36.4%3,252View →
47Alo Yoga34.2%461View →
48Princess Polly34.1%11,811View →
49Patagonia23.6%316View →
50Meshki23.5%2,067View →
51Gymshark22.2%1,488View →
52PrettyLittleThing22.1%385View →
53Boohoo21.4%5,752View →
54Vuori9.2%368View →
55Nasty Gal6.7%195View →

A brand needs at least 30 in-scope products to appear here. Natural fibres (cotton, wool, linen, silk, hemp, cashmere, leather, etc.) count at full weight; regenerated cellulose (viscose, modal, lyocell) at half weight; petroleum-based fibres at zero. Read the full methodology →

Read deeper

Reference

Sample brand reports

Pangaia416products · 99.1% natural avgEverlane79products · 97.3% natural avgCarhartt258products · 91.5% natural avgCotton On1,130products · 58.6% natural avgWeekday1,480products · 58.4% natural avgQuince61products · 56.7% natural avgVuori368products · 9.2% natural avgNasty Gal195products · 6.7% natural avg

Last updated: July 5, 2026. Published by Fibr Research. Questions, embargoed runs, or custom cuts of the data: [email protected].