Thread Report

Modal in Fashion: Who Uses It Most?

Modal is found in 1,529 products across all retailers we track — 1.6% of everything in our database. SKIMS uses modal the most (in 9.5% of products), while Princess Polly uses it the least among major retailers (0.2%).

1,529Products Containing
1.6%% of All Products
28Brands Tracked

Modal Prevalence by Brand (% of products)

SKIMS
9.5%
Alo Yoga
8.5%
Pull&Bear
5.3%
Country Road
3.2%
Meshki
3.1%
Stradivarius
3.1%
AllSaints
2.6%
Bershka
2.5%
Cotton On
2.5%
Topshop
2.5%
COS
2.2%
Anthropologie
2.1%
Zara
1.9%
Urban Outfitters
1.5%
Weekday
1.4%
Arket
1%
Barbour
1%
Mango
0.8%
River Island
0.8%
& Other Stories
0.8%
ASOS
0.7%
Massimo Dutti
0.6%
Aritzia
0.4%
Gymshark
0.4%
J.Crew
0.3%
Reformation
0.3%
Boohoo
0.2%
Princess Polly
0.2%
Modal usage by brand
Brand% ProductsAvg CompositionProducts
SKIMS9.5%74.5%308
Alo Yoga8.5%64.3%39
Pull&Bear5.3%54%88
Country Road3.2%59.2%23
Meshki3.1%80.5%64
Stradivarius3.1%55.2%22
AllSaints2.6%54.2%43
Bershka2.5%55.6%296
Cotton On2.5%54.2%28
Topshop2.5%78.8%32
COS2.2%81.8%16
Anthropologie2.1%60.8%14
Zara1.9%68.7%279
Urban Outfitters1.5%54.9%9
Weekday1.4%50%20
Arket1%65%7
Barbour1%72%5
Mango0.8%77.9%27
River Island0.8%59.1%14
& Other Stories0.8%78.4%7
ASOS0.7%75.6%81
Massimo Dutti0.6%47.8%13
Aritzia0.4%91%6
Gymshark0.4%36.3%6
J.Crew0.3%38.2%5
Reformation0.3%93.4%5
Boohoo0.2%74.7%14
Princess Polly0.2%62.4%27

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Frequently Asked Questions

Which brands use the most modal?

SKIMS uses modal the most — it appears in 9.5% of their products.

How common is modal in fashion?

Modal is found in 1.6% of all products across the retailers we track. It's relatively uncommon compared to fibres like polyester or cotton.

Related reports.

All ReportsBrowse all brands and categoriesModal at SKIMSIn 9.5% of productsModal at Alo YogaIn 8.5% of productsModal at Pull&BearIn 5.3% of productsModal at Country RoadIn 3.2% of productsPolyesterIn 39.2% of all productsCottonIn 40.3% of all productsElastaneIn 32.5% of all productsViscoseIn 15.9% of all products

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