Thread Report · Cross-brand finding

The one ingredient in every brand I scraped.

If you've ever told yourself “I avoid plastic clothes,” I have some bad news. I scraped 57 brands looking for one that was completely polyester-free. I found one. Out of 57.

57Brands scraped
55Brands using polyester
PangaiaPolyester-free brand
96%Coverage

TL;DR

Polyester turned up in 55 out of the 57 brands I scraped — from Patagonia to Zara, Acne Studios to ASOS. No other fibre does this.

Only Pangaia escaped it completely. One brand out of fifty-seven. And the reason is intentional — they built the entire company on not using it.

Cotton is everywhere, but not everywhere everywhere. Wool turns up in maybe a third. Linen, silk, cashmere are pocket fibres. Polyester is in basically every catalog.

No other fibre does this

Here's what's funny. There's almost no other fibre that turns up like this.

Cotton's in most brands but not all. Wool turns up in maybe a third. Linen, silk, cashmere are basically luxuries — they show up in pockets.

Polyester though. 55 out of the 57 brands I scraped. Every single sportswear label, every fast-fashion catalog, every quiet-luxury knitwear brand, every workwear chain. All of them.

The one brand that escaped it

The only brand that came back completely polyester-free in our scrape was Pangaia. One brand. Out of fifty-seven.

And worth pausing on why — Pangaia doesn't use polyester because they literally built the entire brand on the promise of not using it. They describe themselves as a materials science company that happens to sell hoodies. The puffer jackets are stuffed with wildflowers and biopolymers instead of synthetic down.

They had to score well, or the whole brand would fall over. Intentional. Rare.

Why polyester is the duct tape of fabric

Look, for a lot of people polyester just feels like “oh I'm wearing plastic” — which, yeah, you are. But that doesn't actually explain how it got into literally every other brand. Cheapness alone doesn't do it. Luxury brands aren't cutting corners on price.

So let me tell you what makes polyester really special.

It's the universal donor of fabric. It blends with anything — cotton, wool, viscose, silk, doesn't matter, polyester plays nice with all of them. It takes any dye. It holds any shape. It survives any wash. It's basically the duct tape of textiles.

If you're a designer trying to deliver a specific drape, a specific stretch, a specific price point, polyester is in the toolbox. And it's usually the easiest answer.

The 3% problem

So even a brand built entirely on natural fibre will still slip a bit in somewhere. The lining of the coat. The elastic in the waistband. The trim on the cuff. The thread holding two pieces of linen together.

Often it's three percent. Sometimes it's the only synthetic in an otherwise pure garment. But it's there.

Which means almost nothing you own is fully polyester-free.

That isn't a moral problem on its own. Your raincoat absolutely should be polyester. Your running shorts probably should be too. It just means “I avoid plastic” is a much harder line to hold than people realise. The fibre is everywhere because it's useful everywhere. The interesting question isn't whether you can avoid it. It's whether you're wearing it where it earns its place.

Related research

If you want to see which brands lean hardest on polyester, the live polyester ranking tracks every brand we've scraped, sorted by the share of products that are 50%+ polyester.

And if you want to see the opposite end — where the cleanest natural-fibre catalogs are — we ranked them in the 10 brands with the most natural fibre. Pangaia sits at number one there, too.

For a worked example of polyester sneaking in via the trend rail, see where Zara's polyester load actually sits inside a 13,685-product catalog.

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Frequently asked

Which fashion brand uses no polyester?

Out of 57 brands I scraped, only Pangaia came back completely polyester-free. They built the whole brand on the promise of not using it — they describe themselves as a materials science company that happens to sell hoodies, and their puffer jackets are stuffed with wildflowers and biopolymers instead of synthetic down. They had to score that cleanly or the entire brand falls over.

Why is polyester in everything?

Cost is part of it, but it's not the main reason. Polyester is the universal donor of fabric. It blends with anything — cotton, wool, viscose, silk. It takes any dye, holds any shape, survives any wash. It's the duct tape of textiles. Even luxury brands use it because it's often the easiest way to deliver a specific drape, stretch or price point.

Can I actually avoid polyester completely?

Realistically, no — and that's the honest answer. Even a brand built entirely on natural fibre will still slip a bit in somewhere: the lining of the coat, the elastic in the waistband, the trim on the cuff, the thread holding two pieces of linen together. Often it's 3%. The interesting question isn't whether you can avoid it. It's whether you're wearing it where it earns its place.

Methodology: 57 brands scraped (full list on the Thread Report index). A brand counts as “using polyester” if at least one product in its scraped catalog lists polyester in its fabric composition label. Numbers refreshed monthly. Published by Fibr.

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