For brands & investors
See exactly which competitor PDPs your products win shoppers from.
Fibr's extension surfaces sustainable alternatives on synthetic-heavy product pages across 40+ retailers. Every impression, click, and conversion is attributed back to a source brand + category. Live, monthly, exportable.
Attribution
Who you win from
Per-brand, per-category click-through and conversion data from across Zara, H&M, ASOS, Mango, Bershka, and others — broken down by month.
Composition
The industry baseline
Monthly Thread Report snapshots of every retailer's natural-fibre %, polyester reliance, and category mix. The data your sustainability team needs to brief the board.
Displacement
Where shoppers switch
The cohort flow: shoppers who viewed brand X and switched to brand Y, by category. Quantify the share you're taking — and from whom.
Pricing
Starter
Composition baseline for one brand. Great for ESG analysts and PR teams.
- Monthly Thread Report PDF
- MoM trend for one brand
- Category & fibre drill-down
- Email alerts on movements
Growth
Attribution + displacement matrix. The renewal driver for sustainable DTC brands.
- Everything in Starter
- Cross-brand displacement matrix
- Unlimited brand seats
- Compare view across competitors
- Conversion data exported on request
- Available only to Verified brands